Brand Manager Oncology - Gastrointestinal Tumors (GI)
Location: Vienna
Type: Permanent
Please submit your application in English
Do you have expertise in, and passion for Brand Management and Oncology?
Would you like to apply your expertise to impact the (impact of this role) in a company that follows the science and turns ideas into life changing medicines?
Then AstraZeneca might be the one for you!
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.
Here you’ll have the opportunity to make a meaningful difference to patients’ lives. With science at its heart, this is the place where breakthroughs born in the lab become transformative medicines – for the world’s most complex diseases. Answer unmet medical needs by pioneering the next wave of science, focusing on outcomes and shaping the patient ecosystem.
Business Area
Join a place that’s working to fundamentally change the way cancer is treated. Evolving to an outcomes-based model – we go beyond treatment to shape the cancer care environment and transform the whole patient experience. We work holistically, from early diagnosis to survivorship, ensuring no patient is left behind. Each of us believes that by delivering earlier stage interventions with curative possibilities and championing the development of precision combinations, we can transform the lives of patients living with cancer across the world.
What you’ll do
As Brand Manager Oncology you will drive the commercialisation of assigned brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth. In this role you will be strongly involved in existing brands and in launches of new products based on growth of our oncology portfolio.
Other responsibilities will include:
Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short term growth and long term brand success.
Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
Be the product, competitor and market expert of assigned brand.
Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximise brand potential.
Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
Responsible for budget of assigned brand(s).
Essential for the role
University degree in Natural Science, Business or related
Languages: Fluent German and English
Experience with managing complex projects
Proven brand management experience
At least 3 years proven work experience in a similar role in multinational matrix company in the pharmaceuticals industry
Experience in specialty care/hospital products
Experience in Insight/Market Research & brand forecasting
Planning and thinking strategically
Business & financial understanding
Commercial awareness
Excellent project management skills
Desirable for the role
Previous oncology experience
Experience in launching new pharma products in a competitive market
Knowledge of the Austrian Healthcare environment
Sales experience
We offer
Base salary for this position is €81,964 per year (full-time basis)
Participation in company success through bonus payments
Company car options
Extensive social benefits, including company pension and additional insurance
Flexible working hours with the option for hybrid work
Individual development opportunities
Environmentally conscious company aiming to be climate-neutral by 2025
