At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
Mission ,Tasks and Responsibilities
The Digital Marketing Specialist is responsible for the development, management and maintenance of Zimmer Biomet's various digital marketing channels to help achieve the company's strategic and business objectives. Working closely with internal stakeholders, this person provides the tools, infrastructure and analytics necessary to effectively design and execute digital marketing campaigns, maintain the company's online and social media presence to reach and influence its target audience.
In this role, he/she will conduct the following activities:
Researches technologies and reviews them for inclusion in the organisation's business promotion plan- Evaluates and adjusts the performance of the company's digital assets such as zimmerbiomet.com and social media channels
- Research data on competitors, market conditions and customers to improve service delivery
- Plan and control the budget for all digital assets
- Analyse and improve the content, design and functionality of the company's website
- Manage online products and brand campaigns to increase brand awareness
- Oversee digital marketing strategies, such as social media campaigns
- Use SEO and other techniques to improve the company's popularity and online presence
- Designing workable strategies to improve traffic to the company's website and social media channels
Responsibilities in terms of quality and HSE
- Respect, at his/her level, the procedures, instructions, guidelines, wearing of PPE (Personal Protective Equipment) related to the quality and HSE (Health, Safety and Environment) management system
- Check, at his/her level, the application of procedures, instructions and guidelines related to the quality and HSE management system.
- Participate in the continuous improvement of the quality and HSE management system.
- Report any quality and HSE incidents and implement, at his/her level, corrective and preventive actions to remedy them
Job Description, Required Skills and Profile
The Digital Marketing Specialist has a degree in digital marketing and has had initial successful experience in a similar role, and has at least a Bachelor's degree in communications, marketing, digital marketing or a related field.
He/she also has the following skills:
Minimum 3 years’ experience in communications and/or digital marketing- Experience and ability to manage SEO, PPC and email marketing to enhance the company's digital marketing efforts
- Understanding of online marketing best practices, strategies and concepts
- Experience in social media marketing and how to leverage the medium to grow the business
Specialist skills
- Good communication skills, both verbal and written
- Ability to multi-task
- Ability to work accurately and under pressure
- Analytical thinking
- A strong networker
- Ability to work with little or no supervision.
Languages
- English
- Any other language is a plus
Travel conditions: Up to 5% of the total
EOE/M/F/Vet/Disability
