Country Manager - DACH

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our Marketing country development team, you will:

• Develop and execute comprehensive marketing strategies and campaigns specifically designed for the DACH market to achieve business objectives and accelerate growth.
• Continuously track, evaluate, and optimize KPIs across channels. Monitor market dynamics, identify growth opportunities and risks, and translate insights into actionable projects.
• Ensure efficient spend allocation across channels and adopt a full-funnel approach to marketing performance, leveraging incrementality testing and robust measurement frameworks.
• Work closely with SEA, social media, design, media buying, CRM, and product teams to ensure campaigns, promotions, and product launches are adapted to local needs.
• Align with key stakeholders across teams and levels, ensuring transparent communication and effective reporting on DACH performance and initiatives.
• Challenge the status quo and bring fresh ideas to improve marketing efficiency, campaign impact, and market-specific tactics.
• Lead and support key marketing projects that enhance local execution and contribute to EU-level initiatives where relevant.
• Stay ahead of industry trends, consumer behavior, and competitive developments in DACH to position our brand effectively.
• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• 3–5 years of experience in e-commerce and data-driven marketing, with a focus in analyzing campaign performance and understanding cross-channel impacts
• Analytical mindset and experience in handling and steering higher budgets
• Good understanding of key performance marketing channels and the impact they are driving on each funnel step and the business overall
• In-depth knowledge of German consumer behavior, cultural nuances, market trends and media landscape
• Native-level fluency in German is mandatory, along with excellent written and verbal communication skills
• Very good English skills

Does this sound like you?

• A strong can-do mentality combined with the ability to think big
• Self-motivated, data-driven and passionate marketer
• Team player with good communication skills and the ability to convince and inspire people around you
• Proactive and independent with excellent project management skills
• Creative mindset with a passion for driving growth and achieving results
• Excited to work inGermany and/or Austriaalongside an outstanding team