Country Marketing Manager - DACH

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our Marketing Country Development team, you will:

• Drive innovative marketing strategies tailored to the DACH region to achieve business objectives and accelerate growth
• Continuously track and evaluate KPIs across channels. Monitor market dynamics, identify growth opportunities and risks, and translate insights into actionable projects
• Ensure efficient budget allocation across channels and adopt a full-funnel approach to marketing performance
• Align with key stakeholders across teams – including SEA, Social Media, Design, and Media Buying – to lead key initiatives and contribute to EU-wide marketing excellence
• Stay plugged into trends, shifts in consumer behavior, and the competitive landscape – and turn these insights into action
• Challenge the status quo and bring fresh ideas to improve marketing efficiency, campaign impact, and market-specific tactics
• Bring in your fresh ideas to make Tractive better – you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops that help you get to the next level

Your profile

Key requirements:

• 3–5 years of experience in e-commerce and data-driven marketing, with a focus on analyzing campaign performance and understanding cross-channel impacts
• Strategic thinker with a sharp analytical mindset and experience managing larger budgets across marketing channels
• Solid understanding of key performance marketing channels and their impact on the funnel and overall business success
• In-depth knowledge of German consumer behavior, cultural nuances, market trends, and the media landscape
• Native-level fluency in German, with excellent written and verbal communication skills
• Very good English skills

Does this sound like you?

• A strong can-do mentality combined with the ability to think big
• Self-motivated, data-driven and passionate marketer
• Team player with good communication skills and the ability to convince and inspire people around you
• Proactive and independent with excellent project management skills
• Creative mindset with a passion for driving growth and achieving results
• Excited to work inGermany and/or Austriaalongside an outstanding team