Creative Strategist (f/m/d)

Do we have your attention?

Are you obsessed with e‑commerce and the mechanics of high‑performing creatives? We’re looking for a Creative Strategist (f/m/d) to own and develop the creative engine for paid socials (Meta, Instagram, TikTok, and more). If you’re hungry to learn fast, test relentlessly, and turn insights into ads that move the needle — this is your role!

Your areas of responsibility

• Turn insights into concepts: Deep‑dive into our products, customers, reviews, UGC, and competitor ads to uncover angles, hooks, and offers that matter. You keep a pulse on social media trends and external best practices to inspire fresh, relevant creative ideas.
• Build winning creatives: Write sharp briefs, scripts, and storyboards; partner with design/creators to ship scroll‑stopping assets (UGC, demos, testimonials, comparisons).
• Run a rigorous testing pipeline: Define clear hypotheses, isolate variables (first 3 seconds, hook, CTA, offer), prioritize weekly experiments, and scale what works. You understand and improve testing mechanics to ensure we increase learning speed for our creative pipeline (ab-testing, incrementality testing and other options).
• Analyze at the asset level: Track creative‑led metrics (thumb‑stop/hold, CTR, CPC, CVR, CPA/ROAS) and translate the “why” into specific iterations. You need to be able to collect best practices and improve the creative hit rate with clear testing roadmaps and improved understanding of levers in social media as more tests are rolled out.
• Collaborate with cross-functional teams: Work closely with designers, copywriters, and performance marketers to create scroll-stopping ad creatives (images, videos, copy).
• Systemize learning: Maintain a living Creative OS—naming/taxonomy, creative library, swipe file, testing docs— so we improve every week.
• Leverage modern tooling: Use analytics, attribution, and AI tools to speed research, concepting, and optimization across platforms.
• Manage the end-to-end creative process: From writing clear creative briefs to reviewing final outputs, ensure all content is delivered on time, on-brand, and aligned with business goals. You actively work on the process, ensuring priority setting and quantity of content as well as the hit rate of our approaches will be optimized with data driven insights. Collaborate with media buyers on audiences, placements, and offers to ensure the right message meets the right person at the right moment.
• Stay ahead of the curve: Stay updated on the latest social platform features, creative best practices, and emerging tools (including AI-driven creative tools) to keep our campaigns innovative and effective. This goes from campaign types to metrics, formats and types of data driven testing approaches up to high level incrementality testing and the differences of tracking solutions.

Your profile

• Fast-paced, hungry & proactive: Thrive in a fast-paced environment and always aim for A+ results - you want to improve by default. You are proactive and not afraid to take initiative. Attention to detail is in your DNA, and you’re constantly looking to learn more about your field of expertise. You strive to understand everything about our e‑commerce context—products, customers, objections—and you turn those insights into action.
• Outcome‑driven mindset: You think in experiments and results, not opinions; you’re comfortable being measured by creative performance.
• Creative + analytical: You can craft a compelling hook and explain with data why it should win.
• Process builder: You like creating repeatable systems (briefs, naming, libraries) that raise quality, speed and scalability. You ensure the output matches our needs.
• Tool‑ready (and eager for more): Comfortable with Meta/TikTok ad managers, KPI dashboards and ecommerce metrics (e.g., GA4). Experience with attribution/creative analytics (e.g., Triple Whale, Northbeam, Motion) tools as well as experience AI tools give bonus points for the start - you will need to learn how to use them in your onboarding anyways.
• Clear communicator & teammate: Crisp briefs and feedback, strong English (C1), and collaborative by default.
• Open level: This role welcomes different experience levels—show us your drive, thinking, and impact.

Enjoy our benefits

• Exciting Projects & Growth: We believe in trust from the start – you’ll get to tackle exciting, meaningful projects right away so you can quickly unleash your potential. This means fast personal growth and learning opportunities on the job. See your impact live on the job every single day.
• Develop the standard in ECom Austria: With a full inhouse marketing team, we have the ability to move fast where we need to go and you can be a part of it. Benefit from inhouse knowledge to improve your marketing expertise beyond your job description and help us raise the bar further.
• Extensive Onboarding: From day 1, you’ll have a buddy who shows you the ropes and is there for any questions. Your colleagues will teach you everything specific to Holzkern that you need to succeed in your new job.
• Flexibility: An attractive flexitime work model with a home office option to fit your schedule.
• Team Events: Two legendary annual company events with the whole #TeamHolzkern – all inclusive! Plus, regular smaller team events throughout the year to celebrate successes and have fun together.
• Top-notch Equipment: State-of-the-art technical equipment (your own MacBook, etc.) to empower you in your role.
• Generous Discounts: Employee discounts for you and your loved ones on all Holzkern products.
• Office Perks: Enjoy fresh fruit, coffee, tea, and milk (including vegan and lactose-free options) at the office to keep you energized.
• Lunch Subsidy: Healthy and balanced meals from Schrankerl are available – and Holzkern covers 20% of the cost of each meal.

These and many other exciting benefits will await you at Holzkern.
But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us!

Hard Facts

• Start of employment: asap
• Working Hours: 38,5h
• Salary: The salary for this position starts at € 2.400 per month. Your actual pay will depend on experience and qualifications – we are happy to offer more for exceptional candidates.
• Duration: long-term position (we are looking for someone to grow with us)
• Location: Our headquarters in Vienna, on a hybrid WFH basis

About us

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We’re proud to say that over 1.000.000 customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world!

As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.