At PALFINGER, we have been lifting goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.
The Corporate Marketing & Communications department is a strategic function with the mission to strengthen brand preference and sustainably drive global and regional revenue growth.As Manager Marketing & Communications HUB EMEA North / RoW, based in Sweden, you are responsible for translating PALFINGER’s global brand and marketing communication strategy into impactful regional initiatives, with a focus on the North and Western European market. In this role, you lead the development and execution of local marketing and communication plans, ensuring alignment with global objectives while addressing the specific needs of your markets. You will drive creative campaigns, support dealer and partner networks, and lead a regional team of marketing professionals.
YOUR RESPONSIBILITIES
- Develop and implement regional marketing and communication strategies based on the global brand framework, ensuring alignment with business goals and local market needs (focus on North and West Europe)
- Create and execute integrated campaigns and creative concepts across digital, print, social media, and events to drive brand awareness, lead generation, and customer engagement
- Lead and mentor the regional marketing team, fostering a collaborative, agile, and change-oriented culture while ensuring high-quality execution of strategic and tactical initiatives
- Ensure governance and consistency in campaign implementation across the region, acting as a key interface between global strategy and local execution
- Serve as the first point of contact for regional dealers and partners, supporting them in the activation of marketing and communication initiatives
YOUR QUALIFICATIONS
- Master’s degree in marketing, communications, business administration, or a related field
- 10+ years of experience in marketing and communications, with a proven track record in developing and implementing strategies, leading teams, and managing regional campaigns
- Strong expertise in campaign planning, content creation, project management, and the use of digital marketing tools and platforms; experience in leading and developing marketing teams
- Strategic mindset with excellent communication and leadership skills, the ability to drive collaboration and inspire change, and strong market and cultural awareness of the region
- Fluent in English; additional regional languages are a plus. Willingness to travel within the assigned EMEA region
WE OFFER
- Flexible working hours with no core time and possibility to work from home
- Further training and international career opportunities
- Corporate health management "PALfit"
- Numerous employee discounts through Corporate Benefits
Are you interested in the position and still have questions? Please do not hesitate to contact us.
